NEW DELHI: Tata Motors is leaving no stone unturned to boost the sales of its small and World’s cheapest car, Nano. Tata Motors on Thursday, December 9, has announced the 4 years warranty on Nano for existing as well as new customers.
After a sharp decline in sales of Tata Nano due to a series of fire incidents, Tata Motors has offered a four-year or 60,000 km manufacturer’s warranty, whichever is earlier on Nano to regain the confidence of customers. Earlier, the company was offering a warranty for 18 months, or 24,000 kilometers.
Apart from warranty, the company is also offering a comprehensive maintenance contract at only Rs99 a month on the option of buyers. This facility is for new buyers only. Moreover, the company has also announced finance options up to 90 per cent at easy rates for the Nano.
Tata Nano“These benefits will further enhance the satisfaction of Tata Nano users,” the company said. Such a movement by the company has been followed after sales of the Nano dropped to 509 units in November from a peak of 9,000 in July, an 85 per cent drop from the same period a year earlier.
According to analysts, the decline to sales of Nano, despite a surging Indian auto market, is due to safety worries after a few recent cases of the Nano catching fire were featured prominently in newspapers and on television.
After the various fire accidents were witnessed, Tata Motors investigated the car and said in May that there aren’t any manufacturing defects. The company, however, blamed the incidents on the installation of additional electrical equipment by customers or on some material getting stuck in the exhaust system.
Tata Motors also announced that it will cover the entire country with open sales at dealerships of the Nano by March.
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